design street shanghai

proposal

launching for the first time at design shanghai’s 10th anniversary show, the design burger team designed and curated design street. the exhibition format featured a collection of top design studios from around the world to provide visitors an insight into who is behind the products they know and love.

Advertising poster for Design Street at a Shanghai bus stop, bright graphics celebrating the Design Shanghai 10th anniversary.
Hand-drawn sketchbook spread by London-based exhibition designer Joe Slatter exploring ideas for the entrance structure and modular exhibition stands.
Architectural-style concept sketch by Joe Slatter showing the planned entranceway to Design Street.
Rendered view of Beta Design Office’s exhibition stand with products on display, stylised in a cartoon aesthetic.
Handmade scale model showing the layout of all Design Street stands made from card and aluminium-look extrusions.
Elevated top-down view of the model from Design Shanghai, highlighting layout and spatial arrangement of stands.
Animated gif showing colour and material exploration: carpet offcuts, signage samples, aluminium extrusions, and wooden flooring.

the build

the final construction was designed with rented recycled aluminium extrusions. this allowed for rapid assembly and disassembly during the 3-day build period, as well as the aluminium being able to be reused for future events.

Close-up CGI showing how the aluminium extrusion joints connect for quick assembly and disassembly.
Engineering-style render of the modular corner fixing viewed from a different angle.
Detailed isometric layout of Design Street, with labelled stands and circulation paths.
Front and side engineering views of the Design Street entrance structure with signage placement.
Photograph of a contract builder on a ladder assembling aluminium frames, showing the temporary modular build process.

design street allowed visitors to view each stand and product from a 360° angle, with a ‘door is always open’ design philosophy. the space provided a direct bridge between independent design studios and brands, whilst also promoting china’s ever-developing design industry. over the four-day exhibition, we saw over 100,000 visitors from all over the world.

the street included beta design office, leapx, side, everone, seletti, x-zoo, ruumoo, misolami, yimu art, roughness, win win tech and lkdn metaverse.

Wide shot of the Design Street entrance with visitors walking around and large ‘Design Street’ signage visible.
Chinese visitor reading a leaflet at the LeapX booth displaying advanced consumer technology.
Detail photograph of a robot developed by LeapX, presented within the Design Street exhibition space.
Formular E Racing trophy on display at Beta Design Office stand, highlighting product design excellence.
Close-up of signage featuring both Chinese characters and English text reading “Design Burger” and “Design Street.”
Two female visitors viewing the LeapX stand featuring robots and electronics on display.

photography from the design burger team and barney mason

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